Antalya tourism season ads: May-September media plan
Budget rhythm for hotels and tour operators when seasonal CPC spikes.
Antalya tourism peaks May-September, dips November-April — one annual budget plan fails. Summer CPC doubles, remarketing lists cool in winter. Seasonal media plan must be designed ahead; hotels, tour operators and transfers need different funnels.
Annual media calendar
Jan-Mar: grow remarketing lists, creative production, test budget. Apr: early bird. May-Aug: scale and brand defence. Sep: last minute. Oct-Dec: winter packages and next-year presale.
Typical split 60% summer, 25% spring/fall, 15% winter — adjust to your model.
- Q1 list growth
- Q2 early bird
- Q3 peak scale
- Q4 presale
Language and market segment
TR domestic, DE/RU/UK separate campaigns and landings. German ad on German page — hreflang required.
Geo mix: source country + Antalya radius targeting.
Channel mix
Search brand + non-brand, Meta prospecting/remarketing, YouTube upper funnel. Pre-season YouTube awareness.
Google Hotel Ads and PMax for hotels; tour packages Shopping + Search.
Seasonal creative
Summer: pool, beach, activities. Winter: spa, indoor, price advantage. Same hotel, different season message.
UGC and guest video boost trust for Antalya destination.
Remarketing and CRM
Last year's guests as custom audience — highest conversion. Email + Ads in parallel.
Cart abandon and pricing page 7-day aggressive remarketing in season.
Measurement
Booking engine conversion; ROAS net of OTA commission. Offline phone booking import.
Local SEO + paid together; budget no results may be seasonal mismatch.
In Antalya season rhythm is strategy — don't copy summer creative to winter.
Seasonal tourism media plan with paid ads and SEO. Contact us.
