Google Ads account suspension: recovery steps

Google Ads account 'Suspended' one morning — policy, billing or verification. Fix root cause instead of panic new account; same domain new account risks permanent ban. Account recovery needs documentation and patience.

Suspension types

Policy violation (system or manual), failed payment, identity/verification, suspicious activity. Reason code in email and Policy Manager.

Temporary vs permanent — limited appeals on permanent.

• Check Policy Manager
• Email reason
• Payment method
• Advertiser verification

First 24 hours

Don't churn the account; list recent changes: landing, creative, domain. Likely trigger.

Billing profile: card limit, invoice address, Turkey tax compliance.

Policy fix

Policy violation in landing, creative, final URL. Fix, screenshot, appeal.

Health, finance, gambling may need certification.

Appeal process

Concrete fix evidence in one appeal; 'we made a mistake' isn't enough. New landing URL, clean ad sample.

Second appeal different angle — don't repeat same text.

New account risk

Same card + domain + IP links new account. Client accounts should sit under agency MCC separately.

Access risk rises after suspension.

Prevention

Policy checklist before every new creative/landing. Weekly Policy Manager scan.

Remove old users and 2FA on agency transition.

Suspension is procedure not panic — new account is last resort.

Account recovery support in our paid ads team. Contact us.