Low lead quality: form spam and filtering

CPL looks low but sales says leads don't answer — form spam and wrong targeting. Meta Instant Forms and Google Lead Form Extensions boost volume, cut quality. Lead campaign management cannot scale without qualified lead definition and CRM feedback.

Spam and fake lead filters

reCAPTCHA v3, honeypot and phone OTP cut spam 40-70% in Turkey. Rate limit duplicate IPs.

Extra questions on Meta lead ads (budget, timing, service) raise quality despite friction.

• reCAPTCHA + honeypot
• SMS phone verify
• Duplicate IP block
• Qualifying questions

Qualified lead definition

CRM stages: raw, contacted, qualified, won. Offline import for optimisation on qualified+ only.

Use offline conversion import; mark low quality as secondary.

Targeting narrowing

Broad interests attract spam; 1% lookalike from buyers. Tight geo and age.

Audience Network lowers lead quality — test campaign-level off.

Form and landing

Landing + pixel sometimes beats Instant Form; A/B test. Landing trust: address, phone, privacy.

WhatsApp leads separate flow; see WhatsApp ads.

Agency reporting

Weekly raw vs qualified counts. CPL_raw and CPL_qualified separate — report trust starts here.

UTM and hidden GCLID/FBCLID mandatory.

Antalya health tourism

Country code and language filter for international leads. Translator field as quality signal.

Clinic booking: date picker filters seriousness.

Cheap leads mean expensive sales — qualified definition is mandatory.

We set up paid ads and CRM integration for lead quality. Contact us.