Offline conversion import: CRM feedback to Ads
Phone and store sales miss the pixel — import is required.
Phone sales, in-store payment or CRM-closed leads miss the pixel — offline conversion import feeds Smart Bidding. GCLID storage and 7-14 day import window are mandatory. Offline measurement is critical for lead and B2B.
GCLID and click ID storage
Hidden form field: capture gclid, fbclid from URL to CRM. Weak match without it.
GA4 user_id or client_id alternative; Enhanced Conversions hashed email/phone.
- Hidden gclid field
- Mandatory CRM field
- URL parameter capture
- Post-consent storage
Google offline import
Google Ads > Conversions > Uploads or API. conversion_time, conversion_value, gclid.
Lag: import leads within 7 days, sales 14-30 — late imports won't match.
Meta offline events
Offline Event Set + CAPI. Event names must match pixel events.
Separate store traffic and phone call events.
Qualified lead optimisation
Make only qualified leads primary conversion, not all forms. Spam forms secondary.
Close lead quality loop with offline import.
Antalya B2B and tourism
Hotel phone booking: call tracking + manual gclid in CRM. Tour operator: office sale import.
KVKK: don't send hashes without consent.
Debugging
If match rate below 30% after import, GCLID chain is broken. End-to-end test lead.
Fix online conversion tracking first.
Lead campaigns fly blind without offline import.
Offline conversion setup with our paid ads team. Contact us.
